Our Story

Born from a shared dream among friends, CREAM is here to take the stage. Our mission? Fixing the boring merchandise sold by your favourite rappers. Our vision? Become the global symbol for hip-hop, delivering meaningful products that speak to You and authentically connect to the culture. CREAM’s apparel isn’t just streetwear; it's a song, a vibe, a moment of hip-hop history captured.

By fans. For fans. With fans.
We’re a community where you can be the trendsetter, not just a follower. By subscribing to our newsletter, you can directly share feedback and ideas with CREAM’s founders. Additionally, with each drop, our community votes for a brand Classic, allowing you to decide whether ONE limited-edition item is restocked and turned into a permanent part of CREAM.

‘CREAM’ is more than a brand name. Inspired by the iconic Wu-Tang song "C.R.E.A.M.", it salutes the culture we love. We’re committed to embracing this culture by supporting relevant causes like the Black Lives Matter Movement. We are also determined to respect our planet and people by incorporating more ethical supply chains.

If Hip-Hop flows through your veins, be a part of our rhythm. Wear CREAM, connect with us at @creamdesignofficial, and subscribe to our newsletter to join the community. 💛